Razorfish + 7Up

In this real-world class exercise, my teammates and I – as Cobra Advertising – developed this plansbook for ad agency Razorfish, with recommendations on leveraging the Electronic Dance Music (EDM – think raves) fanbase for a 7Up campaign.

Based on research, we recommended an all-digital campaign for 7Up that relied heavily on Instagram – where the EDM fanbase regularly communicates – and content creation. We presented our findings to an official from Razorfish, who chose our plan as the most effective, were it really implemented.

Cobra Raves with 7Up plansbook

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s