Razorfish + 7Up

In this real-world class exercise, my teammates and I – as Cobra Advertising – developed this plansbook for ad agency Razorfish, with recommendations on leveraging the Electronic Dance Music (EDM – think raves) fanbase for a 7Up campaign.

Based on research, we recommended an all-digital campaign for 7Up that relied heavily on Instagram – where the EDM fanbase regularly communicates – and content creation. We presented our findings to an official from Razorfish, who chose our plan as the most effective, were it really implemented.

Cobra Raves with 7Up plansbook


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s